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On the evening of August 7th, at 6:00 pm, “HOdo Qixi Concert” was staged at Wuxi Donggang HOdo cheerful city and was based on “l(fā)ove”. In addition to more than 1,600 spectators on the scene, there are 150.76 million HOdo fans and viewers watching the concert through the live platform to have a romantic Qixi festival.

From 2001 to now, HOdo Group has successfully held "HOdo Qixi Festival" for 19 years, and “HOdo Qixi Festival” has also been listed as "our festival" by the Central Committee. As a private enterprise, HOdo Group actively raised the banner of carrying forward the national traditional culture, which is not only the extension of corporate culture, the internalization of corporation character, but also is the company's firm "four self-confidence", especially the conscious action of strengthening confidence in the culture. Indeed, the confidence in the culture is the spiritual support of confidence in the path, theory and system. General Secretary Xi Jinping pointed out: "confidence in the culture is a more basic, broader and deeper confidence." To strengthen confidence in the culture, it is necessary to strengthen the excavation and elucidation of Chinese excellent traditional culture, creative transformation and innovative development. The Chinese traditional festival is an important part of the Chinese traditional culture. No matter how the society develops, how the times change, how science and technology advance, we can build the soul of the nation-state through keeping the pulse of traditional culture, and it is also the unique secret of the company standing among the world brands.