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HOdo’s project Contact management of services in chain stores based on customers requirements won the first prize at the second Asia Quality Function Deployment and Innovation Seminar in Hangzhou, recently.

Clothing is the pillar industry of HOdo Group, which has made a leap from product management to self-owned brand, from product manufacture to self-dependent innovation.

Building brands with craftsmanship and driving development with innovation is bound to lead an enterprise to the success, said Zhou Haijiang, HOdo’s Board chairman.

Zhou put forward self-dependent brands, self-dependent innovation and self-dependent capital this year. Building self-dependent brands, in particular, is the foundation of an enterprise.

At present, HOdo apparel is creating franchise chain systems, including “HOdo men’s wear”, “Hodohome”, “HOdo home textile” and “HOdo children's garments”, so as to accelerate the network construction of brands and development of e-commerce and strengthen technological innovation to accelerate transformation and upgrading.

In 2016, HOdo ranked the 64^th among Chinese top 500 private enterprises with 52.52 billion yuan in revenues. In 2017, HOdo applied for 256 patents in total.